Privacy Policy

 This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from editions.minnesotastreetproject.com (the “Site”).

 

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

 

We collect Device Information using the following technologies:

 

  • Cookies, which are small data files placed on your device or computer and that often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

 

  • Log files, which are stored by us or for us by our web- and store-hosting and payment processing services and that track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

 

  • Web beacons, tags, and pixels that may be embedded on our pages or in emails you receive from us and that record information about how you browse the Site. Id you choose to disable cookies on your device or computer, you may, depending on your device and browser, be given the option to disable monitoring by us via these methods.

                                                                                                             

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

 

When we refer to “Personal Information” in this Privacy Policy, are referencing both Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

 

  • Communicate with you;

 

  • Screen our orders for potential risk or fraud; and

 

  • When consistent with the preferences you have shared with us, provide you with information or promotions relating to our products or services.

 

We use the Device Information that we collect (in particular, your IP address) to help us screen for potential risk and fraud, as well as to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the effectiveness of our marketing campaigns and product descriptions).

 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. Should you desire to do so, you opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights and interests.

 

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

You can opt out of targeted advertising by using the links below:

 

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

YOUR RIGHTS

 

We honor your rights to access information we hold as dictated by law, and we use commercially reasonable efforts to assure that our hosting and commerce suppliers do as well.

 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

Additionally, if you are a European resident, please note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

CHANGES

We may update this privacy policy from time to time if we change our practices or for other operational, legal or regulatory reasons.

 

The Site is not intended for individuals under the age of 13.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at editions@minnesotastreetproject.com or by mail using the details provided below:

 

Minnesota Street Project Editions

Attn: Privacy Compliance Officer

1150 25th St

San Francisco California 94107

USA